The Meerkode project presented a unique blend of humor, technology, and fashion. Tasked with creating a brand identity for a developer-focused t-shirt label, the goal was to encapsulate the playful spirit of the brand while paying homage to its African heritage and tech roots.
At the heart of Meerkode's vision was the desire to stand out in the crowded tech apparel market with a brand that's both clever and culturally rooted. The name itself, a pun on "meerkat" and "code," set the tone for the creative direction.
The challenge was twofold: design a logo that is futuristic and funky, something people would be proud to associate with; and develop t-shirt designs that are light-hearted yet resonate with the tech community.
The brand needed to be flexible enough to accommodate a specific illustration style for the t-shirts, a style that had to be distinctive but not overly serious or divergent from the overall brand ethos.
The end goal was to create a brand identity for Meerkode that is not just a logo or a t-shirt design but a statement of belonging in the tech world, with a twist of humor and a nod to its African origins.
