Revitalizing the Riversight brand was an exercise in balancing modernity with the warmth and approachability inherent in their identity. The objective was to advance the brand by a decade while maintaining its core ethos.
Riversight, with its roots in nature and a philosophy akin to a river's flow, required a design that reflected these elements - fluidity, perspective, and a connection to the natural world.
The challenge lay in creating a visual language that communicated both professionalism and approachability. The existing blue was retained for its corporate familiarity, but we introduced orange accents to infuse warmth and vibrancy.
The logo refresh focused on simplicity and clarity, drawing inspiration from the concepts of 'river' and 'sight / perspective', symbolizing a journey and a broader outlook on business consulting.
For the website, the emphasis was on simplicity and directness. We consolidated the content into a single, streamlined page. The aim was to make it a tool for engagement rather than client acquisition, reflecting Jonathan's preference for personal interaction over digital promotion.
